My biggest mistake was spending a week or so contemplating whether to purchase this theme or not and asking questions. I bought it yesterday, installed it, and everything (including the demo content) worked out of the box! It is very powerful and the options can be a little daunting at first but take a little time to read their instructions and you’ll have your site up and running in no time. From the design aspect within their demo I have improved my creativity by learning how things worked to showcase their cool pages. I have also found within Pingdom they have one of the highest performance grades including page speed. I will definetly be using this for other sites! Congratulations.